Hamlet Act 3 – the Dumb Show

The Dumb Show As Claudius asks for the ‘light’, he wants actual light. The light also means the act of asking for forgiveness. People who are of the same rank or are comfortable with each other speak to each other is pros. Hamlet speaking to the players, he speaks down to them in verse. For the play within a play, Shakespeare uses rhymed verse to elevate the language. This was done because Claudius was of a higher status and this raises the severity of the crime. Hamlet is using the language to identify the’ criminals’, through the language.Blank verse – an official occasion or speaking to someone older (like poetry), like Hamlet and his Mother. Hamlet tells Horatio that he admires his sense of loyalty, character and sincerity. In the Excerpt: Identify 3 metaphors, how the theme of appearance vs reality is revealed In what ways is Horatio similar to hamlet? In what ways is he a foil? Is Horatio expendable in the plays plot development? Is act 3 the c limax? No, I do believe that this was the climax. I believe iIs it evident that act 3 might be the climax of this play? This is because at this point we discover who Hamlet truly was. He is not the ideal hero we actually perceive him to be. His murder of Polonius was equal to the murder of King Hamlet. In both cases, there are children who lost their lives. Even though Claudius’s murder was pre-meditated, murder is still murder. Even though Hamlet did this without planning, the fact that he was able to take a life so abruptly shows that he is not in essence the ‘hero’ within the play.Anachronism – When something doesn’t fit the context of the play. For example Hamlet’s school didn’t exist in the time in which Shakespeare wrote the play. The recurring motif is son’s avenging their fathers. (Old Norway and Young Hamlet) Now Hamlet kills Polonius who has a son. Laertes After getting evidence that Claudius is actually guilt, he feel s that he can now kill Claudius. That is why he kills Polonius without confirming why it was. (Deduced that it was Claudius hiding)

Nature of Creativity

Creativity has been defined in many ways but one feature that is always mentioned is novelty (Sternberg, 1988). That is, the product of a creative endeavor should always be relatively unlike what has been done before. Novelty presupposes that creativity is a process that allows the mind to work out new solutions to problems, to be innovative and to be original. Just how the brain works so that the individual can become creative has been the subject of debate for a long time, creativity is often thought as a component of intelligence wherein highly intelligent persons all seem to be creative thus Guilford (1989) have argued that creativity can be assessed as part of intelligence tests. Creativity as a process involve factors like fact-finding, problem-finding, solution-finding and acceptance-finding (VanGundy, 1987). This implies that creativity is a complex process that can only be arrived at if the mentioned factors have been satisfied. Like when a writer desires to start on a new book, he/she must first research the existing facts about the topic he wants to write about, then he/she goes on to look for the issues or problems within the facts and start writing from that angle, in writing she is starting to form solutions that are different from what has been existing and then scrutinize what has been written to determine if it is acceptable to him/her and judge whether it is creative or not. Creativity is also facilitated by cognitive skills such as visualization, imagination, expressiveness, flexibility, fluency and openness (Finke, Ward & Smith, 1992). This would mean that creative thought process can only occur if the person is able to make use of the said cognitive skills. When a child is asked to come up with new arrangements of blocks, he/she must have an understanding of what blocks are and then to be able to visualize the possible arrangements, to imagine how he/she would build the blocks, to maybe express her thoughts by acting on her imagination like moving the blocks, and to arrange and rearrange it as being flexible and open about how he/she could accomplish the task. These skills can be developed through training and learning or it can be inherent personality traits that a person is born with. Creativity has been compared to problem-solving since it involves the same cognitive skills and process, but creativity is different from problem-solving in the sense that creativity is finding an original solution to the problem. Problem-solving on the other hand has to rely on previous learning and understanding of the situation and to logically solve the problem. Wherein, a person who has been asked to solve a mathematical problem has to consider the laws of numbers and to rationally find the solution to the math question using principles and concepts that govern the field of math. If it was a creative endeavor, then the person can approach the same problem in different ways and come up with the same answer. In short, problem-solving usually follow the correct way of arriving at the answer, while creativity make or develop its own and original solution. Creativity can also be a social process, this mean that creativity is enhanced or developed by the immediate environment of the individual (Amabile, 1983). A company that values creativity encourages the individual to engage in creative thought, while a rigid and structured work environment leaves very little opportunity for creativity. Moreover, a child that grow up in a family where creativity is reinforced and appreciated would more likely become creative in their own lives and parents who stifle their child’s curiosity and punishes creative behavior would be less likely to express their own creativity. Developing Creativity It is important to realize that creativity is a process and that it can be developed in children and adults alike. Practical ways of training a person to become creative involves asking the person what he/she is passionate about, what he/she wants to do that makes him/her happy and which tasks challenges him/her. In this way, the person becomes aware of his/her interests which will serve as the training ground with which creativity can be geared at. For example, the thing that the person loves doing is preparing slide shows for presentations, then the next thing to do is to give the person the opportunity to work on a task that would require him/her to be creative, like asking him/her to create a presentation that is different from the previous one he/she have presented. Another way is to instruct the individual to generate a number of ideas and to explore each idea and find out which is novel and original. The individual’s attempts at being creative should also be recognized and appreciated which would reinforce creative behavior, this is important because to produce something that is creative is subject to how people will react to it and whether it is novel or not, if the individual is praised for showing creativity then he/she would be able to differentiate what is creative thinking. The environment of the individual should also be changed to facilitate creativity, materials for creative thinking should be readily available, he/she should be able to express his/her ideas freely and to be given ample time to work on tasks. The individual can also learn from role models who can be identified as creative personalities. The way these people create new ideas and or things can show the individual how to become creative. By providing him/her with examples, he/she would come to understand what creativity is and what behaviors are indicative of creativity. Lastly, personal traits like being open-minded, flexible, curious, not afraid of change or of doing new things and being excited at creating something should be developed in that person. These attitudes are important because it facilitates brainstorming, innovation, discovery and critical thinking that are necessary for creative thought processes. Helping an individual become creative can only be successful if the person has the willingness and desire to explore his/her creativity, thus even if one provides every opportunity to enable them to become creative is useless if they are not interested in enhancing their creativity. References Amabile, T. (1983). The Social Psychology of Creativity. New York: Springer-Verlag. Finke, R., Ward, T. & Smith, S. (1992). Creative Cognition. Cambridge: Bradford/MIT Press. Guilford, J. (1986). Creative Talents: Their Nature, Uses and Development. New York: Bearly Ltd. Sternberg, R. (1988). The Nature of Creativity. New York: Cambridge University Press. VanGundy, A. (1987). Creative Problem Solving. New York: Quorum.

Mother Knows Best

Mother Knows Best There is a quote that says, â€Å"Mothers are angels who teach their children to fly. †Ã‚   Indeed mothers are angels, even though we often think that mothers were meant to torture us especially in our adolescent years when we would rather go out with friends instead of washing the dishes or doing our homework, our mothers nevertheless become our pillar, not just of faith but also of strength. Mothers may often be misunderstood but it does not mean that they don’t know best.My earliest memory of my mother is that of a radiant face. For me she was the most beautiful woman alive and nothing compares with her. Even if she was unlike the celebrity mothers who wear designer clothes or gets to eat in fancy restaurants all the time, my mother is, in other words, real. My mother seemed to be passive and quiet however she was a formidable foe if you cross her. I loved the way she combed her hair getting ready for bed, letting those deep brown locks loose, shiny against the glare of the overhead light.I loved the way she would  caringly wipe my back for perspiration after playing under   the hot sun all afternoon not minding the fact that I smelled like a sweaty sock worn for two weeks. On the incidents that my sibling and I cross my mother, those big green eyes of her would squint in disapproval, mouth pursed. But I came to love that about her. Even if I was born seven years after my brother, this never prompted her to play favorites. But rather, she made it a point to be fair and equal among her children.Whenever I commit a mistake, Mom would not hesitate to point it out to me, punish me if needed. Sometimes, I detested it but over time I came to realize that Mom did that because she only has the best interest at heart. However, she was not one to hold grudges for long. Like most mothers, she is very protective of me that often times I resented her for being so. I did not understand why she has to  constantly ask about my whereabou ts: who I am going with and where I was going. It never occurred to me that this was an essential part of being a mother.A mother cares and worries for her children. Mother taught me that getting reprimanded does not mean that she loves me less. On the contrary, she showed me that when she scolds me, it means that she cares for me and worries about me. Mother has certainly her own flaws but I have come to accept, in fact love every bit of them. When mom starts to call or page  me non-stop, it is either she misses me or she needs something or  I have irked her again. Some may call it nagging, I call it loving. For a person to wear her heart on her sleeves is a vulnerable thing, but mother is not vulnerable at all.In fact she is admirably strong. She never backs off in a fight especially if she knows she is right but she also knows how to compromise too. But compromising for her does not mean that you are wrong. Comprising is just another way of getting things done, later. When I started school, mom was my friend. To me, school was a world where strangers and bad guys lurk. Instead of laughing at my fears, mom showed me instead how great school can be. On my first day of school, she prepared my favorite snacks drove me school.Instead of leaving me at the gates, she got off the golf cart, knelt down and  tenderly cupped my face in both hands and told me, â€Å"Don’t worry honey, there isn’t any bad guys today, Mommy made them go away. †Ã‚   Although these words are pretty naive, but to a child on his first day of school, these words were more than enough to let him conquer his fears. I went to school that day knowing that Mom was there for me and I learned to enjoy school. I made new friends and introduced them to Mom who was more than happy to serve us hot cookies and milk for snacks.Although my mother was not able to achieve her goal of becoming getting a college degree, this never made her bitter but rather she motivated us to pursue our own education and goals in life. She taught us early on that education is very important that is why she never fails to motivate us in school. I know my mother is not perfect. She is only human thus has her own flaws too. But for me, these flaws are tiny imperfections that make her all the more lovable and perfect. These flaws are just evidences of her humanity. Mother is an angel who teaches us to fly and dream.

High performance system Assignment Example | Topics and Well Written Essays - 250 words

High performance system - Assignment Example This system is not enough for checking for errors in a software coordination network [1]. The validation procedure is the main solution presented by Tran in this publication. Validation is a system that is able to check for errors with design and display an operational system. With majority of the article dealing with the Y2K problem, multiple software corporations have praised the new function of validation procedures in software similar to IV&V companies. An example offered is SEEC (Space Exploration Educators Conference). The conference has managed to employ an IV & V workbench able to comprehend and incorporate a proper remediation. The security case is another solution provided by the author of the article towards the checking of errors in a system. The safety case is a crucial document used to maintain certification [1]. Whilst the conditions of verification and validation are employed in credentials and texts, there are discrete variations in their vocabulary. According to Tran, E., 1999, verification is mainly described as the procedure by which assessment of a system or element is carried out with the aim of finding out whether commodities of a specified development stage please the terms imposed at the beginning of the stage. The solution therefore can not only check for errors, but also simply reveal whether the productivity of a stage follows the contribution of t stage in opposition to the revealing of the productivity of the software of commodity that is definitely accurate. [1] Tran, E., 1999. Verification /Validation/Certification, Dependable Embedded Systems [online] Available at: http://www.ece.cmu.edu/~koopman/des_s99/verification/index.html [Accessed 31 august 2009] [2] U.S. Department Of Health and Human Services, Food and Drug Administration, Center for Devices and Radiological Health and

UK parliamentary system or USA Essay Example | Topics and Well Written Essays - 250 words

UK parliamentary system or USA - Essay Example The fact that he is not subjected to the legislature in the selection means that he can choose wise men and women with extensive experience (Pushparaj web). In Parliamentary systems, leaders lack the ability to provide effective leadership. Parliamentary leaders often depend on others to perform their duties because they lack the knowledge of the changing world. Presidential systems of government have experienced leaders who perform their duties properly. In addition, parliamentary systems conflict with presidential systems in that secession is common in parliamentary systems. Defection results in nepotism, corruption, and political instability because of the short-lived coalitions. A minister has the discretion and mandates to do that which he deems fit and nobody can exert pressure on him. Presidential system is more democratic than Parliamentary systems. In addition, it is easier to get laws in the USA than in the UK because in USA ministers have a higher level of discretion and mandate to operate than ministers in the UK. However, the British system of government benefits include equal representation of all constituencies both urban and rural, decisions on issues has the say of the majority, and the selection of the prime minister is on the will of majority of members of parliament. Additionally, criticism by the opposition is welcome to the leading government. Pushparaj A. â€Å"What is the difference between Presidential and parliamentary form of Government?† Publish your articles. 2011. Web, 31 May 2012.

Market research to the success of a new business Essay

Market research to the success of a new business - Essay Example The market research processes help the entrepreneur of the venture to gather relevant information regarding the external business situation based on which he or she can take the suitable marketing and management decisions for the business. The carrying out of a suitable market research can be done through the internal personnel of the company as well as through a third party market research company. Whatever the avenue of the market research is, the results of a market research are expected to add value to the probability of success of the business in the market through an understanding of the external factors that are likely to affect the success as well as the continuity of the business Market research is an essential strategic management tool for the creation of a feasible business plan that would enable a new business venture to initially create a place for itself in the highly competitive business segments and to thrive in the market in the long run as well. Market research conducted for a start up venture is essentially the process of becoming knowledgeable and gathering information about the target market of a new business (Malhotra, 2002). A market research process may serve four types of primary objectives which are Predictive: The predictive view is aimed at analyzing the future trends, opportunities, risks and requirements of the market which helps the company to decide on its priorities and set its objectives and strategies. Descriptive: The descriptive view of market research considers the explanation and description of the existing market situations and aims at identifying the core reasons driving the present market condition (McDonald, 2007). Market research helps a business to understand the context for the new business, accurately define and target the appropriate customer segment, verify whether there is an advantageous level for demand for the products and/or services of the business in the selected market, collect

Document Analysis oin the Holocaustand the Nazis Coursework

Document Analysis oin the Holocaustand the Nazis - Coursework Example He addressed the Jews in order to unite them as one during the trying times. Weltsch blamed the Nazis for their chauvinism addressing the events that took place on 1 April 1933 calling this an important date for the Jewish people. In his article, he expresses the sad presentation of not only political and economic inconsideration, but also the spiritual and moral injustices shown by the Nazi people. The article notes that on this day â€Å"German-Jews learnt a lesson which penetrates far more deeply than even their embittered and now triumphant opponents could assume†¦Ã¢â‚¬  According to the article, this was a Jewish rebirth or awakening. The author advised the fellow German Jews not to lose their heart urging them to analyse the situation without deceiving themselves. Currently, the document alleged to be the cradle of Zionism should be distributed to everyone whether Jews or non-Jews according to the author. Weltsch explained that the Nazis called the Jews enemies of the state leaving them defenceless arguing that they never betrayed anyone. The author wrote this document as a wakeup call for the Jews who suffered the great humiliation. The article intended to bring the German Jews together, while encouraging them to walk with their heads high despite the frustrating boycott of their shops. The author wanted the Jews to prove to the German-Nazis unity and power brought to this dishonoured community. For this reason, a reader may argue that this document’s purpose was to remind the fellow German-Jews what they stood for meaning peace and unity. This document is credible considering the events that took place in German especially during the Holocaust. Study shows that the German-Jews suffered greatly under the Nazis. In addition, it is clear according to the article that some German Jews tended to leave their community to benefit from personal positions, and this betrayed

Aris Dilemma Essay Example | Topics and Well Written Essays - 1250 words

Aris Dilemma - Essay Example She had been sitting in silence for more than an hour now. She had never imagined that it would be like this. She remembered, for the 100th time, how her mother had gasped in shock when she brought Bilal to their home in Western Texas. Her father tried desperately to pretend that he was pleased at his daughter’s choice of friend. However, the rest of her family only gaped at his elaborate headdress. Bilal was kind enough. Her mother had purposefully tried to make him feel uncomfortable. She constantly wore, on her face, expressions full of hatred at Bilal. She permitted him to talk or comment on anything without openly opposing his comments. Beside, she constantly criticized Bilal’s Muslim culture and culture pointing out the unjust and monopolistic way they treated their women. In addition, she kept telling Bilal that he is not any different from all his Muslim folks as long as they live in Saudi Arabia. Bilal tried to persevere the rampage, from his to be mother-in-la w, in silence, perhaps accepting the truth in silence. â€Å"Ghayda!† Ari took some moments to realize that it was she who was being addressed by the old woman at the door to her right. â€Å"Ghayda!† Her husband’s aunt had given her the name to make her a complete Saudi Arabian. The old woman motioned towards the kitchen.

Loyalty Card Scheme Coursework Example | Topics and Well Written Essays - 6000 words

Loyalty Card Scheme - Coursework Example When the buyer joins the loyalty scheme they may be asked to complete a form which asks for details such as their name and address; these are subsequently entered into a database. Once a buyer has an entry in the database, further records of buyer buys can be added, so that eventually it is possible to build a profile of person buyer purchasing behaviour. This record of buyer purchase report can then be used to segment the retailer's buyer base, for reason of direct advertising and tailoring other marketing interactions and special offers to buyer desires. In exchange for registration, the buyer receives points that can be used in full or part payment for products or services. There has been considerable debate about the value of loyalty cards for both the consumer and the scheme's sponsor. Criticism can be grouped into those that cast doubt on whether what might merely be viewed as a modest discount arrangement, akin to electronic green shield stamps can generate buyer loyalty, and those who comment on the difficulties associated with the analysis of the buyer purchase data that retailers can collect through loyalty schemes. This article undertakes a case study based analysis of the Tesco Clubcard loyalty scheme. This loyalty scheme extends beyond the traditional model of a loyalty scheme in which buyers exchange modest rewards for buyer data and information, to the creation of a affiliation or brand web. Buyers are invited to engage with this web at a number of different levels. After a review of some of the earlier work on loyalty schemes, this article first describes elements of the Tesco Clubcard loyalty scheme, in terms of rewards, deals, and integrating channels. Finally, the article poses a number of research questions that extend beyond the more parochial assessments of the impact on loyalty scheme membership loyal behaviours, buyer value, and business performance, to the potential of loyalty schemes in building brand perceptions and experience. LITERATURE REVIEW Affiliation marketing shifts the focus of the marketing exchange from transactions to affiliations (Foss and Stone, 2001; Peck et al., 1999; Christopher et al., 1991; Buttle, 1996). Affiliation marketing recognizes that a stable buyer base is a core business asset. The essence and nature of affiliations and their business vale is summarizing in the concept of buyer loyalty, and its associated literature. The benefits of buyer loyalty to a provider of either services or products include: - lower buyer price sensitivity; - reduced expenditure on attracting new buyers; and - improved organisational profitability. Buyers may demonstrate their loyalty in any one of a number of ways; they may choose to stay with a provider, whether this continuance is defined as a affiliation or not, or they may increase the number of purchases or the frequency of their purchases or even both. They may also become advocates of the organisation concerned by playing a powerful role in the decision-making of others (Hallowell, 1996; Birgelen et al., 1997; Reichheld et al., 2000; Bolton et al., 2000). Loyalty schemes have become widespread in recent years. Byrom et al. (2001) recommend that there is over 150 such idea in the UK, resulting in the

Sample website specification document Essay Example for Free

Sample website specification document Essay This project will involve creating an e-commerce web site for the purpose of selling electronic such as desktop, laptop, TV, DVD player, camera .etc. This system will provide a web interface for customer to create an account, make an order, check status and cancel an order. Database system will be used in customer and product management. The system will be developed on behalf of electronic retailer who currently operates as an online store only and limited delivery to nationwide. The efficient design of the site will allow the customer quickly order online and saving time if compare to order a product by regular mail. Furthermore, if the customer does not have an internet connection, he can order by phone and one of the customer representatives will be available to help him. It is fast and convenient. Products are to be shipped directly from the inventory to the address as the customer provide when he made an order, via UPS or FedEx. System must be informative, robust, responsive, user-friendly and secure. System should be designed to allow possible future expansion, for an example more product lines, and for potential porting to other retail businesses. The Specification Document I. Input/Output Specifications A. Input Specifications (Customer’s View) An on-line web site will be designed that allows the user to input the following information from any computer with internet access: Their customer profile information: (account registration) Customer name (string format, 40 characters max.) Street address (string format, 40 characters max.) City (string format, 15 characters max) State (string format, 2 alpha characters) Zip code (numeric format, 5 digits required) Area code (numeric format, 3 digits required) Telephone number (numeric format, 7 digits required) Email address (string format, 40 characters max) User name (string format, 5 characters min and 20 max.) Password (string format, 6 characters min and 20 max.) Payment information: (optional only) Type of credit card: Visa and MasterCard. Name on the card (string format, 40 characters max.) Credit card number (numeric format, 16 digits required) Expiration month (numeric format, 2 digits max) Expiration year (numeric format, 4 digits required) Shipping information: (when place an order) Ship-to name (string format, 40 characters max.) Street address (string format, 40 characters max.) City (string format, 15 characters max.) State (string format, 2 alpha characters.) Zip code (numeric format, 5 digits requires) Electronic style and quantities to be purchased: Brand and models will be viewed and selected from an online catalog. After a selection, the product will automatically add to the customer cart and the cart review page will be pop-up. Quantity field will be in the cart review page. It allows up to 10 of each model to be purchased. B. Output Specification (Customer’s View) The system will output information to the user’s screen, with the option to format selected information so that the user can direct it to a printer. Multiple web screens will be used, including: A main â€Å"logon† screen, so that the user’s customer profile can be created and/or recalled from the server. A catalog screen, where various electronic models can be browsed, and selected for ordering if desired. An order summary screen (shopping cart review) where the user can review the products they have chosen to purchase, and confirm that their order is complete. A payment information screen, where the user can input their payment method and billing information. A shipping information screen, where the user can choose a desired shipper, and view shipping costs for their order. An order summary screen, which the user can print for his/her records. Lists of products ordered and their status. A confirm page for cancel an order, if the customer decide to cancel. C. Input Specifications (Employee’s View, while customer order by phone) An internal web site will be designed that allows a customer representative to place an order, check status or cancel an order. He/she will input the following information: Place an order: Customer profile: Customer name (string format, 40 characters max.) Street address (string format, 40 characters max.) City (string format, 15 characters max) State (string format, 2 alpha characters) Zip code (numeric format, 5 digits required) Area code (numeric format, 3 digits required) Telephone number (numeric format, 7 digits required) Email address (string format, 40 characters max) Shipping information: Ship-to name (string format, 40 characters max.) Street address (string format, 40 characters max.) City (string format, 15 characters max.) State (string format, 2 alpha characters.) Zip code (numeric format, 5 digits requires) Payment information: (credit card only) Type of credit card: Visa and MasterCard. Name on the card (string format, 40 characters max.) Credit card number (numeric format, 16 digits required) Expiration month (numeric format, 2 digits max) Expiration year (numeric format, 4 digits required) Check status: (one of the following required) Customer name (string format, 40 characters max) Order number (numeric format, 20 digits max) Cancel an order: Customer name (string format, 40 characters max) Order number (numeric format, 20 digits max) D. Input Specifications (Warehouse Operator’s View) An internal web site will be designed that allows an employee working in the warehouse to select orders to be shipped. He/she will input the following information: Enter their Employee’s ID and password. Select orders to be pulled for shipment. Send packing slips to a local printer. Input order numbers that have been shipped. Input shipment information (carrier name, etc.) Update quantity available in warehouse E. Output Specification (Warehouse Operator’s View) The system will output information to the warehouse operator’s screen or to his or her local printer. Multiple web screens will be used, including: A screen showing a list of pending orders (orders for which there is sufficient quantity in the warehouse of all selected products). A screen that allows the selection and printing of formatted pages of order information suitable for warehouse picking activity. These â€Å"packing lists† would include warehouse location information for each product to be pulled for a given order. F. Exception Handling Example exception situations that the program is anticipated to encounters are: User logon and/or password are incorrect. User name must between 5 and 20 characters, include letters and/or digits, but no special punctuation marks. Password must be between 6 and 20 characters, include letters and/or digits, but no special punctuation marks. User profile information is incorrect or incomplete. User must enter first and last name At least one line of street address information must be given. A valid Zip code must be given, which will be used to determine the city and states. Products may be out of stock, back-ordered, or no longer available Notify user of stock availability issues, and confirm if back-ordered are requested. Products quantities ordered may be out of range Product quantity will be limited to 10 of any model. Payment information may be incorrect or incomplete User must select from pre-determined payment methods, and enter correct credit card information if required. II. Performance Specifications Operating environment: system will be PHP, mySQL and HTML-based, meaning it will be able to run in any mainstream web browser available to the home computer user. The client PC will not need any special software to support this application. Response time: Response time from any given screen to another screen should be limited to a maximum of 10 seconds, except in cases where response time is affected by activities out of the control of the program (such as slow response from external sources). Memory requirements: any user system that is capable of supporting a web browser will be able to access the system. III. Delivery Schedule Proposal:January 28, 2005 Planning:February 08, 2005 Design:March 01, 2005 Coding:March 22, 2005 Final Product Delivery with Documentation:April 26, 2005

Comparison of Aldi and Lidl

Comparison of Aldi and Lidl ABSTRACT The price war among supermarkets does really benefit the customers in recession time. But the major discount supermarkets like Aldi and Lidl cannot get the all grip on the retail markets as they had it at early stage. They are not able to maintain the position in the market as cheapest retailers because of tough competition from rivals. This project hopes to discuss some of the trends among major supermarkets like Tesco, Asda Sainsburys in pricing to compete with discount retailers such as Lidl and Aldi. It also focus on the strategies made by the mainstream supermarket chains to overcome the recession effects. Topic In the current economy, will the retail discounters loose out? A case study of Aldi and Lidl. Aim and Objectives Aims-Identify the Strength, weakness, opportunity and Threat of Aldi and Lidl to sustain as discount retailers in the current retail market. Objectives: Find out why people shop at Lidl and Aldi? Their perceptions of the brands, how often they come? How much they spend? To ascertain why Lidl and Aldi customer loyalty has diminished since the competitors changed the strategies. To evaluate the effectiveness of Lidl and Aldis recent repositioning strategies on their brand image Review of Literature: Scientific and technological revolution have shaped an effective and innovative business order .Since the source of information and information procedures have become rapid and convenient ,the business atmosphere has turn out to be more chaoetic.Consumers are showing their buying capacity with an expectation of high quality for reasonable price. As there are liberal policies, new products and services are launching every day in to the market. Information technology plays a crucial role in the business world with up dated information and rapid way of communication 1. Customer Behavior Customers are offered tremendous bundle of choices. Some people restricts their choices, becoming relationship oriented with some organization (Sheth and Parvatiyar, 1995) and have the potential to become long life customers. Customers life cycles are becoming increasingly transitory due to the severe impact of competitors action on existing relationships (Reinartz and Kumar, 2000). Consumer behaviour in retail sector is characterized by impulse purchasing and fickle customers (Newman and Patel, 2004).. This may do to the fact that customers do not experience any switching costs when changing their supplier (Reinartz and Kumar, 2000). Others exhibit switching behaviour in their shopping (Peterson, 1995) and split their purchases among several Table.1: Attributes of store image Most Frequently Cited Attribute Other Attributes 1. Merchandise: * Selection * Quality * Price * Styling 2. Service 3. Clientele 4. Physical facilities 5. Convenience 6. Promotion 7. Store atmosphere 8. Institutional 9. Post-Transaction 2. Brand: When a brand is communicated through advertising, packaging and merchandising, it aims to create confidence and minimise the purchasing risk to the consumer (Palmer, 1996). Such attributes, it is held, are particularly important when buying fashion products (de Chernatony and McDonald, 1992; Doyle, 1991). In brief, brand values provide a promise of sameness and predictability (Keller, 2003). Branding came to be understood as providing a unique mixture of benefits that satisfy rational needs, but also emotional ones, by facilitating and simplifying the consumers choice process through behavioural shortcuts, habit and perception. Successful brand is defined as a name, symbol, design or some combination of these, which identifies the à ¢Ã¢â€š ¬Ã‹Å"à ¢Ã¢â€š ¬Ã‹Å"product of a particular organisation as having a sustainable differential advantage (Schmitt, 1999). 3. Positioning To understand positioning from a customer perspective, it is important to explain what is positioning in marketing literature. Although the craft of positioning is a defining function of modern branding, the idea of positioning dates back to Classical Greece, with Platos assertion that memories evoke related memories, thus colouring interpretation (Warren, 1916). In the seventeenth and eighteenth centuries, the British empiricists elaborated the Aristotelian notion that ideas are stored in memory by association, developing the three à ¢Ã¢â€š ¬Ã…“Laws of Associationà ¢Ã¢â€š ¬Ã‚ ; similarity, contrast and contiguity. Discussion 1. Recession affecting the retailers. Here we will discuss about the recession and its affect on retail markets. As we know that we are running in the bad economic condition. So it gives us unemployment, lack of money, poverty, people go behind the cheap product..etc. in these situation we call it for recession. Recession participate everywhere around the world. In these situations people are scaring to spend their money in to business or market. 2. Current retail UK Market. In the current economic conditions the retail markets are trying to grab their customers giving different offers and products. Using cheap price and quality products are the priority for all retailers to the customers and it is the key factor to increase the business and survive the recession. Neil Saunders, the consulting director at Verdict, said: (telegraph nov 2009) We are now entering the most challenging period many retailers will have ever faced: the UK retail market is both mature and intensively competitive and that, combined with a slowdown in growth, means everyone will need to work much harder just to stand still. Andy bond Asda CEO (the marketing blog aug 2009) à ¢Ã¢â€š ¬Ã…“We be able to already see how changing attitudes are affecting customers shopping habits, Consumers are not prepared to pay a premium when they cannot taste the difference. The era of conspicuous consumption is besides.Saving money by cutting out waste of every part of kinds will be the priority. 3. Major discounters Aldi and Lidl The German chains Aldi and lidl are discount retailer and fight with the big four rivals called Tesco, Asda, sainsburey, and Morrisons. The two discounters have to do a lot of work while competing rivals. Aldi one of the retail company in UK and launched in 1990 and they have more than 300 stores across UK. the company called Aldi sell food, drinks, healthn and beauty product, sanitary items, baby product, and other cheap house hold items and wide variety of fruits and vegetables, including frozen food, fresh meats, fish, desserts, baked goods and alcohol, wines cheeseetc. the important thing that Aldi has concentrated products are own labelled or in other words own brand products and the other brand product or none Aldi products are limited. The store strong in cheapest products and it introduced from GERMANY. So the company typically use two similar brands for all category of the product. So this structure gives Aldi stores to be smaller than general supermarkets which cover the same range of products but with more variety. About the companys offer to the customer giving special offers per week, special buy deal offer a particular range of product like electronics and car accessorie s, cloths and house hold items, garden ,appliancesetc at bargain prices on Sundays and Thursdays (it might be for a week or available for limited products). à ¢Ã¢â€š ¬Ã‹Å" Aldi is able to offer deeply discounted prices on around 1,300 popular food items (a typical grocery store has 30,000) due to its various cost-cutting strategies. These include buying cheap land on the outskirts of towns and cities, building cheap warehouses, employing few staff, keeping store furnishings to a bare minimum and carrying mostly private-label items, which are displayed on pallets rather than shelves. The firm takes a fixed amount of money for carrier bags. Lidl the rivals of Aldi and the major discount supermarket store chain in UK. the store more aware about their customer and so the firm provides 800 different products. As i above mentioned about Aldi , Lidl has wide variety of their own brand products and the companies priority for leading brand for each category. Food, fresh produce, frozen foods, Italian cuisines, wines, home appliances and garden products including tools and planets are available from Lidl. These are the products known as à ¢Ã¢â€š ¬Ã‹Å"Specials and they offer to the customer low cost of frozen foods as well. à ¢Ã¢â€š ¬Ã…“Low-cost operating methods, such as avoiding expensive advertising, high-rent locations and a diverse-range of goods, have enabled it to challenge and even overtake its number one rivals in some European markets such as Franceà ¢Ã¢â€š ¬Ã‚ . Lidl can attract more customers in 2008 in the beginning of recession because most of the consumers especially middle class consumers started their shop ping at discount retailers like Aldi and Lidl. à ¢Ã¢â€š ¬Ã…“According to market research firm TNS, Lidl was the second most successful UK supermarket group over the busy Christmas period in 2008, with group sales far exceeding growth in the overall grocery sectorà ¢Ã¢â€š ¬Ã‚ . G Gavin (2008) describe à ¢Ã¢â€š ¬Ã…“When we visited Lidl stores across Europe, we noticed that new, improved ranges are being introduced across fresh and chilled categories. Ranges are far more tailored to national and even regional markets than in the past. Organics, healthy eating and fairtrade ranges have also been incorporated into the mix. And this strategy, too, is very much determined on a country by country basis, in line with key prevailing consumer trends. Clearly many of these elements are not unique to Lidl among its discounting peer group, but the combination of these is leading to the development of an increasingly compelling proposition, with the branded presence in-store a key differentiator from its largest rival Aldià ¢Ã¢â€š ¬Ã‚ . Now come to the point that the big four super markets battling towards the discounters like Aldi and Lidl.TNS world panel realise that the Aldi and Lidl sales from May to July 8.3 percent, 6.8 percent. But in the case of the big retailers achieved second quarter Morrison 9.5 percentage, Asda 8.1 percentage, waitrose8.2 percentage respectively. Paul (2009), Aldis UK Managing Director, blames à ¢Ã¢â€š ¬Ã…“some of the slowdown in growth on promotional activity from the brands, which has been à ¢Ã¢â€š ¬Ã…“pretty effectiveà ¢Ã¢â€š ¬Ã…“. Aldi does not sell the traditional big brandsà ¢Ã¢â€š ¬Ã‚ . The important things that the big four mainly concentrated in their sales called promotions, discount ranges, and advertising campaigns.etc. The Tescos promotion known as discounters, Asdas round pound, Sainsburys switch and save, Waitrose essential. Chris (2009) of TNS, said: The promotional activity the major multiples have put in place has stolen the wind out of the discounters sails . Waitroses Essentials range now accounts for 15 percent of the grocers salesà ¢Ã¢â€š ¬Ã‚ . Now the current economic down turn the consumer always looking for the promotions and discount sales. So the major discounters will be loose their sales until they started promotional activity from the traditional brands. Research methodology 1. Research Approach To understand the different research approach is in business research. These approaches can be mainly categorized as positivist and critical interpretive, qualitative and quantitative. Positivist and critical interpretive research Positivist paradigm believes in the view that the world is external and objective to the researcher, which is identical to the belief used in natural sciences. Positivist researchers are independent of the research being conducted and focus on description, uncovering facts and explanation .Researchers, then by using models and theories that they have created explains the behaviour on the grounds of the facts and observations The other position, known to us as the critical interpretive paradigm believes in the view that the world is constructed socially and is subjective. They also believe that reality does not exist outside the perceptions of people. Critical researchers are seen as a vital part of the researching process. Critical researchers attempt to discover understandings and discovery of the broad interrelationship in the circumstances they are researching. Qualitative and quantitative research: In qualitative research words are the units of analysis. Qualitative research tends to be associated with description. The data needed for qualitative analysis has to be gathered from interviews and questionnaires. Methods like ethnography will be used for the process of qualitative analysis and ethnographic data storage software will be used to store information. There are many advantages of using such software which will help store the data safely, the data can be coded easily, and retrieval of data will be more reliable. Computerization removes barriers and scales to the scale and complexity of analysis. There are virtually no clerical limits to how much stuff you get now, and few to how complex it is. (Richards and Richards 1993:40) Quantitative research Quantitative research tends to be associated with numbers, as the unit of analysis and it tends to be associated with statistical data. Charts and graphs have to be constructed from the figures and information gathered from the questionnaires and researches. Word processing and spreadsheet packages can be used for this purpose. Information in the form of numbers will be gathered from Different HR Mangers by using different data collection tools like questionnaires, review of previous documents etc. and the data will be used to construct meaningful figures and charts using software. Research Strategies Survey- Since the case study is on the basis of customer behaviour with a clear aim on customers perception of a particular brand, certainly the importance is set on primary data. The secondary data backed the primary data using appropriate hypothetical framework. The primary data will be collected using pre-designed questionnaire. Twelve questions were involved in the close ended questionnaire form with shoppers demographic outlines. Brand and Store loyalty measurement can be done by enquiring Lidl Aldi shoppers to rate definite qualities on predefined scales. Uni-polar scales will be utilized (Ajzen and Fishbein, 1980) starting from one all the way to five, places very low, low, average, high, and superb respectively. Former researchers, like James et a. (1976) have used the similar scaling methods while assessing attributes of a certain brand or store by implying how much a store is able to fulfil consumers expectation. In AldiLidl outlets in London where customers should be asked to rate the attributes with one hundred questionnaires.At least Eighty interviews will be carried out in London AldiLidl outlets. Since only AldiLidl shoppers participated, every questionnaire will be involved in the research. A detailed survey must be conducted. The data analysis could be created by using e SPSS12.O which is the data mining programme. Case study- This research is on the basis of case study since it discovers the individual behaviour of consumers in retail market.Research on the basis of case study is suitable since it covers the contextual situation and a broadly investigation other than a mere theoretical study.More over it is reliable as it provides multiple sources of information. In research, a familiar figure is used to study as it represents the whole concept with itself.Discount supermarket case studies are widely used in most of the UK institutes and research fields as it had a bright past with enormous brand loyalty by customers.,But now the scenario became different and it is facing more challenges to exist in the market. Explanatory study ÃÆ'ËÅ" On the basis of brand position and theory ÃÆ'ËÅ" Explaining fundamental connection of variables (correlation of style and shoppers customers visiting time) ÃÆ'ËÅ" Focusing circumstances for describing the connection among variables. Form of Presentation The dissertation will be presented in a written form supplemented with charts showing current and historical data Conclusion Aldi and Lidl the major discounters in UK, but the above mentioned information give us they are going to lose in current economic conditions. So the message give us the total picture about the current market, economic conditions, and the rivals in the current markets. References Geoffrey Moore, the business cycle research, Jon Gregory Taylor, investment timing and business cycle, john wiley sons publisher in 1997,p23 Gary marks john F. Maudlin, rocking wall street john wiley sons publisher in 2007, p92. Invstopedia forbes digital company(http://www.investopedia.com/terms/r/recession.asp) India dialy news paper(2007) (http://www.indiadaily.com/editorial/17492.asp) Bureau for Economic Research (BER) http://www.fastmoving.co.za/news-archive/retailer-news/retail-sector-faces-threat-of-recession http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/3368164/Tesco-most-likely-retailer-to-survive-recession.html Andy Bond CEO Asda http://www.themarketingblog.co.uk/e_article001292783.cfm Aldi http://www.supermarket.co.uk/aldi.html Lidl http://www.supermarket.co.uk/lidl.html Gavin Rothwell, senior business analyst, IGD, http://www.igd.com/index.asp?id=1fid=1sid=19tid=11cid=85 http://www.guardian.co.uk/business/2009/jul/24/aldi-lidl-sales-growth

Innovation At Bajaj Automobile

Innovation At Bajaj Automobile Bajaj Group was established in 1926 by Jamnalal Bajaj is among the 10 business organizations in India, currently consists of 27 companies. Its footprint across a wide range of industry sectors, including automobiles (two-wheelers and three-wheelers), lighting, appliances, iron and steel, insurance, travel and financial. In 1945, Jamnalal Bajaj has formed a Limited, the Flagship Company of M / s Bachraj trading company private, selling imported two-wheelers and tricycles. By 1977, the companys factory launched the 100,000 vehicles in a single year. Another nine years, Bajaj Auto 500,000 a year. In 1994-95, Bajaj racing beat Honda, Suzuki, Kawasaki international two-wheelers segments. The 1997 Bajaj in the domestic market is facing intense competition, its market share to 40.5%. Bajaj venturing into new markets and expand its product portfolio, from one brand to multi. Bajaj as a brand is well known in many countries of Latin America, Africa, Middle East, South Asia and Southeast Asia. Bajaj Auto is listed as the worlds fourth largest two and three wheeler manufacturer and continues to be Indias largest exporter of two and three-wheelers. Vision- To achieve world-class excellence to demonstrate the value add the product to the customer Mission- Focus on the manufacture of value-based Continuous improvement Total removal of the waste Safe environment pollution free Objective Bajaj is provided in order to cater to the market of two-wheelers and three wheelers transport Bajaj require continuous improvements in existing products based on customer feedback Goal- Bajajs goal is to catapult as Bajaj Auto, the countrys largest car company Bajaj achievements in last three years: Bajaj Auto Achieved company of the year by Economic times award in 2010-11 2011-12, has been the companys best ever year, The company recorded the highest sales, export, and operating profit Bajaj is come from world fourth to world third highest motorcycles manufacturing FY 2012 Bajaj sales3.83 million motorcycle in India and abroad. Bajajs net sales and other operating income rose more than 19% to Rs 19808 crore Bajaj joint venture of Bajaj-KTM lunched Duke 200c Motorcycle in India Bajaj lunched Pulsar 200NS with DTS-i technology, from twin-spark two-valve has evolved to four-valve triple-spark. Bajaj innovation with its three wheelers product RE60 with four wheel auto Bajaj recant outstanding innovation: In 2012, Bajaj come with two products Bajaj lunched Pulsar 200NS This is a completely new engine and vehicle platforms have been designed to carry forward the legacy of Pulsar, Bajaj Auto brand of the most successful in the last decade. It has been designed to enhance and sharpen the image of sports brands. Pulsar 200 NS powered by a high performance 4-valve liquid-cooled engine with spark ignition triple, delivering 23.5 Ps, with a six-speed gearbox Bajaj joint venture of Bajaj-KTM lunched Duke 200c Motorcycle in India This model extends the new platform designed engines and vehicles together by Bajaj and KTM from 125 cc to 200 cc. Unlike the KTM 125, this model aims to market India as well as Europe. KTM 200 is powered by a high performance 4-valve engine is liquid cooled fuel injection delivers 25 ps, with a six-speed gearbox. It is equipped with state of the art features such as radial calipers for the front disc brakes, inverted front forks, cast aluminum swing arm and radial tires on both front and back. http://arunkottolli.blogspot.sg/2012/01/bajaj-innovates-with-re60.html http://www.asianage.com/taxonomy/term/1685%2B1686%2B1687%2B1684 http://www.automobileindia.com/news/duke-200c-motorcycle-joint-venture-of-bajaj-ktm-to-be-launched-at-auto-expo-next-year.html http://www.bajajmotors.com/profile.html#5 http://www.bajajauto.com/report/BAL-AR-2009-10.pdf Have Bajaj Make profit and why? Last five years financial data From above chart depicts that Bajaj Company is in a position to earn profit. In chart the income and profit is growing the come is grown by 19% to 19808 crore in Indian currency. Bajaj is well-known brand in India. Bajaj is present in more than 50 countries around the world in Africa, Latin America and South Asias dominance, market share is increasing every year Bajaj is market leader in motorcycle segment in Central America, Colombia, Sri Lanka, Bangladesh, the Philippines, Nigeria, Uganda and Kenya. In 2009-10, company export of 891,002 units, an increase of more than 15% over the previous year. In 2009-10 Motorcycle total exports are 726,115, growth of 15%, compared to 2008-09. Bajaj is world tried highest manufacturing of motorcycle Bajaj has verity range of products for upper level class to lower level class, Bajaj always provide what the customer needs. Bajaj products give low fuel efficacy at affordable price with design and power engine to customers. http://www.bajajauto.com/global_bajaj.asp http://www.bajajauto.com/report/bal-2012-for-web.pdf http://www.bajajauto.com/report/BAL_AR_2010-11.pdf http://www.bajajauto.com/report/BAL-AR-2009-10.pdf Company Success: Bajaj Auto Ltd. has been focused on competitive prices to provide the best class model. Company has been a pioneer in the stretch to enter the competition to provide the latest feature updates the latest features, such as disk brakes, anti-skid technology and dual suspension at low price bikes price segment. Since 2000, Bajaj Auto has experienced several overlapping transition process. First, the company is able to create and perform basic processes of change in product and design it looks on the market in the engineering design and manufacturing, and a mind-set change in the organization. As a result, company has been the front-line player in the two-wheeled vehicle industry since then. Bajaj is a brand to create, to inspire confidence in all customers. Inspire confidence became the subject of Bajaj Auto, in fact, has made great achievements. In just three years, a number of exciting new models unveiled to meet the needs of different market segments, product innovation to come to the fore, and has the dominant position in the high-end market order which means Bajaj Auto, while the other players is also a tough game, even in other areas of the motorcycle market. Then the next stage of Bajaj success Distinctly Ahead, This is symbolic, because it, Bajaj Auto, litigation and products should be the obvious leading the competition. According to one of the senior officials from the company, To be ahead is important; but to be distinctly ahead even more so. Being innovative in project initiatives was the mantra to this strategy and Bajaj excelled in it. The innovative campaigns of Distinctly Ahead took the companys gross sales from Rs.47.4 billion in 2002-03 to over Rs.106 billion in 2006-07 a growth of 124 per cent in four year Why it necessary for Bajaj Auto to employ innovation into company Why innovation is so important : For economic growth in Bajaj Auto innovation is necessary. Innovation is the path to economic growth. Industry is growing. Products are growing. Meet the needs of the market, a new product, process or service innovation is the creation of new knowledge and change. Therefore, the innovation of companies and industries, create new businesses and the growth of the primary source. For the progression of human well-being in Bajaj, innovation takes important part and creates new businesses. At the same time, new businesses can create new jobs. Create a new job for obvious reasons, personal income, and the human health and well-being for individuals to achieve all offers. For competitive advantage, innovation is so important for Bajaj. Today market is full with competitors and among them if Bajaj want to lead to market he have to adopt innovation in company For taking advantage of opportunities, innovation is necessary. Innovation help Bajaj to get advantage for new technology and use opportunities to be lead in market For batter revenue, Innovation is itself one kind of investment. Its like you invest one time in innovation and its well give you back company investment for many years. E.g. innovation increase your seals, seals increase your production, production increase you profits. For business survivals, in todays market competition innovation is like survivals for company. With innovation Bajaj can give fight to his competitors in market. Today the technology is change so speedily and if Bajaj want to go with market company have to adopt innovation Market is changing very fast company have to come out with new product with replace of old product so it can attract the new customers Now the market is growing and growing, customers have too many selection and in this situation, company should understand the customers need and give then what they want with their value for money Best innovations can reduce costs and increase efficiency, good after applying innovations, the company can do more with less financial pressure to release http://www.aca.cloverpad.org/Resources/Documents/Cohen-TOP%2010%20Reasons%20Why%20We%20Need%20INNOVATION.pdf Benefits with innovation Leader in market: today there are so many competitors in market in all segment, innovation help company to become market leader with its innovative product E.g. Bajaj premium product pulsar help Discover make Baja leader in India market Reduces cost: innovation help in reduced cost in manufacturing and process. Innovation gives more with less. E.g. Bajaj TPM (total productive maintenance) police help Bajaj to process more in same time then before. Fulfill customers need: customer is king of market. Company success is depending on customer. With the help of innovation company provide customer new technology with power and style E.g.: Bajaj understand the market need and produces what customer need like Bajaj products are law fuel efficiency with power and style at affordable price and Bajaj has large number of product for each segment like Bajaj Pulsar is for younger and bike lover and Bajaj Discover is for targeting the age of 30 to 50 and Bajaj also have Kristal for woman Creating Brand: innovation help company to create spared brand image in market in all competitors and being monopoly for company E.g.: Bajaj Innovation DTS-I engine give Bajaj monopoly in low fuel efficiency engine with two spark plugs instant of one. Bajaj launched with Bajaj premium product pulsar in 2002 to give competition in market. Today in India market Bajaj Pulsar is hot in demand. Bajaj with DTS-I engine provide low fuel efficiency with style and pickup. What type of innovation has been deployed in Bajaj and challenges when deployment of Innovation Following are the successful innovation done by Bajaj Auto Ltd: Product Innovation: Pulsar Bajaj has managed to bring new products to market, which is valued by customers. The most innovative and successful offers from Bajaj Pulsar version happens in contributing to sales of Bajaj controls. The back bone of Bajajs success since its launch pulsar .It was launched in 2001, following the success of Hero Honda CBZ, a bicycle performance. Each year has seen innovations were made in version Pulsar bikes ranging from body basic engine. 2003- Developing DTS-i (Digital Twin Spark Ignition) technology 2004- with addition of Alloy wheels in stand of the convention spike wheels and the head lamp featuring a hood 2005- Increased fuel tank capacity, bigger allow wheels 2006-add self cancelling turn indicators, twin-stripe LED tail-light assembly and whole new look body 2007 lunched pulsar 220 DTS-Fi (Digital twin spark fuel Injection) 2009-Go one more step ahead and lunched pulsar 180 CC model with twin variable in wide and spilt seals 2012- Pulsar 200 NS lunched with combustion system triple spark Process Innovation DTS-i Bajaj is based on a common platform i.e. assembly line for most of its products that help company to be economical, both in terms of time and cost. It also has a set of common components, including component DTS-i engine because most of Bajaj bikes are equipped with the patented technology. Quantitative changes common engine allows the production of engines ranging from 150 cc to 220 cc for Pulsar variants, creating distinctive enough between vehicles while gaining efficiency advantages. With the dynamics in the market, Bajaj has restructured products, channels and project .Bajaj management system is one among influential bike manufacturers in the Asian market and since the company has tasted success in a pilot project in some other parts of the world. JIT In addition to the uniqueness of the Portfolio Management has been discussed in the previous section, the company is also believed to be in the way Toyota manufacturing for the premium segment bikes. All variants under the premium segment Made-to-order, involving Lean manufacturing and inventory Just-in-Time. This means that there is an optimal use of resources to reduce waste levels and demand-supply match better. Although, customers had to wait a bit longer for this type of ordinary people, lead time maintained from a healthy distribution network provided by both Bajaj outsourced logistics services and exclusive. Marketing Innovation Supply chain Bajaj has been linked to 380 from 483 dealers through mySAP eEnterprise Portal which was performed concurrently with the R / 3 SAP during ERP which enables a seamless flow of information throughout the business chain. Approximately 165 of the total 200 providers connected through this portal to improve information sharing. All those involved in the supply chain to get up-to-date information on all business transactions that assist in streamlining supply chain operations for greater efficiency. Bajaj has a collaborative network planning. All activities required and the relationship among partners is clear to the development and growth of each project can be implied from the presence of global delivery Bajaj. Network A total restructuring was made on retail network, to allow multiple sales channels. Bajaj started a project to completely redesign the companys retail network, and create more sales channels. The company began creating separate sales channels for each segment of its business. According to company sources, the restructuring is said to involve separate networks offers catering to urban and rural markets and its three-wheeler and premium bike segment. Bajaj Auto also plans to set up an independent network of rural dealers. Brand Brand to correspond promise or trust company owns and Baja was able to build a strong brand that resonates in the mind of every customer. In 2001, Baja, marked its foray into domestic partnership Allianz insurance and eventually received a goodwill payment of INR 45 crores from the German company to use its brand due to the influence hefty Bajaj Indian market. Bajaj Pulsar brand continues to be a success story for Baja. Advertising company goal is to promote word-of-mouth advertising through innovative approaches. Pulsar Mania, a partnership with MTV stunt show Stunt Mania is an example. Bajaj brand is easily recognized throughout India and some other Asian markets where Bajaj has presence. The logo mark with his name written next to the initial B was recently changed to a new font attractive. Ideally, every company wants to be innovative in all sizes, but only a few companies such as Bajaj is a combination of these dimensions. The challenges for innovation Innovation is very important as well as necessary for company to surviving in competition market. For come with innovation company has to face so many challenges. Here some challenges faced by Bajaj Company RD strategy: During the process of new product innovation in Bajaj, the biggest challenge of uncertainty products. Although the RD department has trying best to coming up with new products that can meet the demands and needs of customers. Still there is a chance that the new product will not be welcomed by customers. Uncertainty whether the new product will be accepted by the majority of customers is quite a change for the company to deal with. Another challenge of launching new products is increasing R D costs. When Bajaj decide how innovation will launch a new product, it is necessary to invest large amounts of money to the R D of new products before a new product can bring any profit. Lack of funding: for bring new innovation in company, company need big amount good innovation not come in small amount. At the time of innovation Bajaj need strong financial. Competing competitor: when Bajaj come with new product in market, the success of that product depend on customers need the best example of this is Bajaj innovation product Pulsar is so popular in market while Bajaj Kristal is not get success in market. Change industry stature: while Bajaj come with innovation in management process with TPM (total productive maintenance) Bajaj has to change its whole management stature. Collaboration with other company: collaboration with other company can combine the advantages of both companies, but it will also bring a number of issues, such as loss of autonomy and some conflict. The two companies are responsible for the new organization. States that are not strong and tough enough may lose autonomy in the new joint venture. And sometimes, the two companies are from different countries. There will be a number of cultural conflicts arising from incompatible objectives and not only between levels of management, but also work together that works for different companies before complementary strategic alliances. Evaluate how innovations have changed Bajaj and lead it to todays success DTS-i engine: In the early days, it was the bike fuel efficient and smaller segments that hold shares of Indias leading two-wheeler market. No premium segment of any indication to the launch and success of Hero Honda CBZ in 1999, which informed the huge demand for performance motorcycles. Not later Bajaj took the cue and launched the all new variant in the premium segment, Pulsar in 2001s. The project has been successful since its launch because it gives new life to the performance segment. Although not a pioneer, Pulsar make a performance segment the fastest growing segment in the two-wheeler market with some variants of Pulsar DTS-i and the Avenger DTS-i, Bajaj Auto has the dominating (61%) in this segment. Since variant of Pulsar was launched, following years saw the grading occurs with sportier look. Furthermore, the USP of this model is DTS-I. When normally every bike manufacturer has content with conventional spark plug ignition, Bajaj came with innovative ideas introduced in place of the tw o sparkplugs. DTS-I provides an efficient fuel combustion and better performance in all conditions, with twin spark plugs and 8 bit microprocessor chip. Two sparkplugs means more ignition resulting in increased combustion thereby reducing losses. It is a pilot launch eventually turned out to be a success. An initiative, including new variants such as the Pulsar 200 DTS-i and Pulsar DTS-Fi (fuel injection), which comes with more upgrades and has been well received in the market. Unique features such as fixed projector fairing, clip on handle bars and rear disc brakes, diagnostic functions, digital indicator, high rigidity frame and high performance front and back suspension system makes this model a benchmark for other players. After 4 years of amazing success with Pulsar 200, Bajaj stopped production yet and focused more on variant of Pulsar 220 and Pulsar 135 also brought about recently. Another important step by the company is in the matching market demand, the company has also in troduced crystal-an automatic scooter with many convenience features, along with excellent fuel efficiency DTS-i engine, a first segmented across the Indian market. Distinctly Ahead captions not merely since Bajaj believe in the importance of a clear future. In line with this, an initiative in the field of IT has undertaken to supply just in Time (JIT) and inventory which means make-to-order for a specific segment. The entire system is these vendors networked by a single LAN, enabling efficient information flow. Supplies were triggered by E-Kanban, and stock levels are determined by the number of vehicles and engines produced as a single request. This makes it more outsourcing vendor managed inventory (only similar and not actual outsourcing) so that we can concentrate on our core business. Innovation in Management Bajaj Auto management innovation make separating from other companies is the way they maintain a well-balanced product portfolio of the following strategies cannibalization. Cannibalization outsiders shelf product to replace it with another product. Although most firms off the shelf product for two main reasons: One is when the product is in production fails to meet expected revenue and earnings and the second when the product reached its saturation point and can no longer continue, Bajaj believes in determining the lifetime of some variants of itself outer shelf variants thus well before the saturation level. In the case of Pulsar variants that have become the backbone of Bajaj since its launch in 2000, Pulsar 200 satisfy specific market segment performance as the bike has recently been postponed although it has raised predictable profits. This was made to capture market share and grow the market Pulsar 200 Pulsar 220. Resource companies believe that the company is able to achieve w hat they wanted. To be innovative organization must favor the interaction, networking, permanent comings and circumstances, all kinds of negotiations that allow for rapid adaptation and this is all that is present in fertilizers has made it possible to be an innovative organization. In Product Portfolio Management, the first step is to create a product strategy, the next is to allocate the resources needed for the project and finally assess the risk-return projects. Bajaj involve end users in product strategy and thus make a more affirmative marketing research. Costumers were asked to participate in surveys. This brought in more ideas for the company on what the market expects in reality from being conventional. Therefore, the company can use mapping techniques to find the right model for new launches and it goes again. Product portfolio can be brought into a balanced flow, with a strong and innovative concept that is unique in the new Bajaj. In order to capture the lost market entr y in the bike segment, the company launched 100cc Discover 135cc Pulsar in the second and third quarter of 2010 after closing the production of Pulsar 200. According to a recent annual press meet, Mr. Bajaj, Chairman Baja was quoted as saying, We have reinvented our marketing strategy and this was confirmed by the growth in market share thanks to Pulsar and Discover. The key lies in specialization especially when it means addressing a bigger market. Company is believed to have added that refined product portfolio to accommodate more space for bikes that allows the scooter to make way. At the exit scooter segment and about cannibalization strategy he has said Sacrifice is an important part of strategy and is essential for success. Consequently, we had to make way scooters for motorcycles. And further, to have a diversified portfolio, the company has put each variant to a specific market; Search for commuter segment and Pulsar for performance segment.An effective strategy was finally about strong brand positioning at the front-end while keeping things simpler at the back-end comprising design, manufacturing and development. This emphasizes the efficiency of manufacturing facilities have similarities in the assembly line and lead user involvement alone while they design products.

Deforestation: Conservation and Sociological Effects Essay -- Environm

Deforestation: Conservation and Sociological Effects Introduction Top Forests have covered the earth for millions of years, providing habitat and food for animals and humans. These forests have stabilized different ecosystems and have continued the natural cycle that keeps plants and animals in check. The discovery of fire changed all of this. It was the beginning of deforestation, a process that has continued and increased over the last 200,000 years. Humans are the responsible party for the deforestation that has occurred. Humans discovered that animals could be driven with fire. This led to accelerated forest loss due to uncontrolled burning for hunting use (Miller & Tangley 1991: 28). Agriculture was the next problem discovery. Agriculture introduced land clearing of forested areas for crops. Suddenly forests were being destroyed at a faster rate. The 18th and 19th centuries brought about the Industrial Revolution, and soon people were moving from the rural country to the more urbanized cities for job reasons. Forests were cleared for villages that turned into small towns that became cities. As the cities grew more forest was cleared. The solution to space needs was solved by clearing more forest. This was the history of many of the more developed nations (Richard & Tucker 1988: 213). The United States has been irresponsible in the past with handling their forests. The focus was on industry, consumerism and success. There was no room for saving the forests. There are different stories in other countries. Deforestation is also a problem in third world countries, but for different reasons. The first half of the deforestation history is similar, but development didn't go quite like that of Western Europe and the Unite... ...urning, Alan Thein. Saving the Forests: What Will It Take? Washington, D.C.: Worldwatch Institute, 1993. Gradwohl, Judith, and Russell Greenberg. Saving the Tropical Forests. Washington, D.C.: Island Press, 1988. Miller, Kenton, and Laura Tangley. Trees of Life. Boston, MA: Beacon Press, 1991. Peluso, Nancy Lee. Rich Forests, Poor People: Resource Control and Resistance in Java. Berkeley, CA: University of California Press, 1992. Richards, John F., and Richard P. Tucker. World Deforestation in the Twentieth Century. Durham, NC: Duke University Press, 1988. Schmidt, Ralph, Joyce K. Berry, John C. Gordon. Forests to Fight Poverty. New Haven, CT: Yale University Press, 1999. Vandermeer, John H., and Ivette Perfecto. Breakfast of Biodiversity. Oakland, CA: Institute for Food and Development Policy, 1995. Deforestation: Conservation and Sociological Effects Essay -- Environm Deforestation: Conservation and Sociological Effects Introduction Top Forests have covered the earth for millions of years, providing habitat and food for animals and humans. These forests have stabilized different ecosystems and have continued the natural cycle that keeps plants and animals in check. The discovery of fire changed all of this. It was the beginning of deforestation, a process that has continued and increased over the last 200,000 years. Humans are the responsible party for the deforestation that has occurred. Humans discovered that animals could be driven with fire. This led to accelerated forest loss due to uncontrolled burning for hunting use (Miller & Tangley 1991: 28). Agriculture was the next problem discovery. Agriculture introduced land clearing of forested areas for crops. Suddenly forests were being destroyed at a faster rate. The 18th and 19th centuries brought about the Industrial Revolution, and soon people were moving from the rural country to the more urbanized cities for job reasons. Forests were cleared for villages that turned into small towns that became cities. As the cities grew more forest was cleared. The solution to space needs was solved by clearing more forest. This was the history of many of the more developed nations (Richard & Tucker 1988: 213). The United States has been irresponsible in the past with handling their forests. The focus was on industry, consumerism and success. There was no room for saving the forests. There are different stories in other countries. Deforestation is also a problem in third world countries, but for different reasons. The first half of the deforestation history is similar, but development didn't go quite like that of Western Europe and the Unite... ...urning, Alan Thein. Saving the Forests: What Will It Take? Washington, D.C.: Worldwatch Institute, 1993. Gradwohl, Judith, and Russell Greenberg. Saving the Tropical Forests. Washington, D.C.: Island Press, 1988. Miller, Kenton, and Laura Tangley. Trees of Life. Boston, MA: Beacon Press, 1991. Peluso, Nancy Lee. Rich Forests, Poor People: Resource Control and Resistance in Java. Berkeley, CA: University of California Press, 1992. Richards, John F., and Richard P. Tucker. World Deforestation in the Twentieth Century. Durham, NC: Duke University Press, 1988. Schmidt, Ralph, Joyce K. Berry, John C. Gordon. Forests to Fight Poverty. New Haven, CT: Yale University Press, 1999. Vandermeer, John H., and Ivette Perfecto. Breakfast of Biodiversity. Oakland, CA: Institute for Food and Development Policy, 1995.

Essay --

1. Operational Strengths and Weaknesses a. Horizontal Analysis This type of analysis compares the percent and amount of changes from year to year. The analysis is performed on both the income statement and balance sheet to detect trends and identify any issues. This can be a very useful analysis especially when more than two years of data is available. With this analysis and various others a good understanding of how the company is operating can be seen. Revenue Section The income statement shows both strengths and weaknesses. There is a jump in net sales from year 6 to year 7 by 33%; this is a substantial increase for the company and strength. In year eight compared to year seven, the company has seen a decrease in net sales by 15%. Net sales show to be rather unstable and a possible source of weakness as well. The reduction in revenue is ultimately due to the current economic situations; which could be attributed to funding cuts by sponsors for some of the riders. This kind of up and down in net sales may be common for the company over the years to come. The company should also consider having a product to balance this out. Since their main source of sales is a specialty item it would benefit the company to have additional products that are more main stream to even out sales in the future. However, unit sales will most likely stay below year sevens high of 4,342,000, it is expected that unit sales will increase over the next three years to make up for its decline in year eight. Cost of good sold has moved with the net sales, which is a positive note. This means the company is not spending more on products than sales allow, and purchasing is projecting accurately. However, there may be opportunity for the company to reduce the ... ...to reduce interest can help increase this ratio, as well as increasing sales. Overall all in the ratio analysis the company has several areas of strengths and several areas of weakness. It would benefit the company to reduce their expenses and increase sales to improve these numbers over time. The company is also struggling to keep up with competitors in several areas, and much of that could be combated with increased sales and better expense control. 2. Working Capital Currently Competition Bike Inc. working capital is positive. The company has more assets than they do liabilities. The company has seen a decrease in their assets in the last year but the company’s liabilities have also decreased. The company’s working capital ratio has remained around 2.1 for the last three years. This is very positive for the company, a ratio between 1.2 to 2.0 is recommended.